Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up

Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up

A Significant Shift in Kodak’s Film Lineup I’ve been watching the film photography market closely, and Eastman Kodak just made a strategic move that deserves your attention. They’ve officially rebranded their wildly successful Portra film line under a new name: Kodak Ektacolor Pro. This comes alongside a refresh of their black and white offerings, including new Ektapan stocks in speeds 100, 400, and P3200. The Ektacolor Pro line now offers three speed options—160, 400, and 800—all balanced for daylight shooting.

When Pivot Plans Meet Reality: What The Garage's Restructuring Teaches Us About Creative Business Sustainability

When Pivot Plans Meet Reality: What The Garage's Restructuring Teaches Us About Creative Business Sustainability

A Cautionary Tale in the Creative Industry I’ve been watching the developments around The Garage—the acclaimed visual effects studio helmed by photographer and director Steve Giralt—with genuine concern. The studio, which has built an impressive portfolio working with major brands and streaming platforms, recently announced significant staff reductions and a strategic pause on operations. Now, Giralt is actively seeking either a buyer or alternative business solutions. This situation hits differently when you understand the scope of what The Garage accomplished.