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Why Sony's Move Into 3D Photo Technology Should Matter to Your Photography Business
The Shift Is Already Happening Sony just made a strategic move that tells us something important: the future of photography isn’t flat anymore. The gaming giant acquired Cinemersive Labs, a UK-based startup that’s been quietly building tools to transform ordinary 2D photos and videos into interactive 3D volumes. This isn’t just another tech acquisition—it’s a signal about where the entire industry is headed. The team behind Cinemersive will now work within Sony’s Visual Computing Group, joining forces with engineers focused on game rendering, video coding, and generative AI.