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Why Your Photography Inspiration Strategy Needs to Go Beyond Pinterest
The Generic Mood Board Problem I’ve been reviewing client briefs for years, and I’m noticing a troubling pattern. When clients share their “inspiration” with me, I can almost always trace the images back to the same three Pinterest boards. Someone types “athletic photography” or “lifestyle branding,” pins the first 20 results, and calls it research. The result? Every photographer working from those same boards produces remarkably similar work. This isn’t just an aesthetic problem—it’s a business problem.