Marketing
Why Your Instagram Isn't Booking Clients (And the Posting Schedule That Actually Fixed Mine)
Last January, I pulled up my Instagram analytics and stared at a number that should have embarrassed me: 4,200 followers, a 4.8% engagement rate on every post, and exactly two client inquiries traced back to the platform in the previous 90 days. I was posting consistently. The work looked good. And almost none of it was converting. The problem wasn’t my photography. The problem was that I was treating Instagram like a portfolio site instead of a sales channel.