Consumer Psychology

News

Why Nostalgia Marketing Works: Lessons from Anbernic's RG SP Launch Strategy

The Retro Trend That’s Teaching Us About Smart Marketing I’ve been watching the gaming hardware space closely lately, and Anbernic just dropped something worth paying attention to. Their new RG SP—a modern remake of the classic Game Boy Advance SP—launches August 5th at a $65 entry price point, with early bird pricing available right now. But here’s what caught my eye: this isn’t just about selling devices. It’s about understanding what drives purchasing decisions.

August 4, 2026

News

How Eye-Tracking Technology Is Reshaping Brand Visual Strategy

A New Standard for Visual Branding I’ve been watching how brands approach visual identity redesigns, and I’m noticing a significant shift. San Miguel’s recent rebrand caught my attention not just for its aesthetic refresh, but for the methodology behind it. They leveraged eye-tracking technology to inform their visual decisions—and honestly, this approach should matter to every photographer and visual marketer building client campaigns. What Eye-Tracking Reveals About Design Choices Here’s what fascinates me: eye-tracking technology measures exactly where viewers’ eyes land first, how long they linger, and what elements create visual friction.

February 5, 2026