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How a Sold-Out Color Hunt Workshop Became a Masterclass in Photography Marketing
When Fujifilm Australia announced their real-life color hunt workshop to celebrate World Photography Day, they didn’t expect it to reach capacity in just 48 hours. But that’s exactly what happened—and honestly, it’s a brilliant reminder of what happens when brands truly understand their audience. What Made This Event So Irresistible The concept was simple: a hands-on workshop where photographers would hunt for colors in their environment, then capture them through their lenses.