Why Kodak's Latest Film Expansion Matters for Your Photography Business

Why Kodak's Latest Film Expansion Matters for Your Photography Business

Kodak Doubles Down on Film—And It’s Actually Significant When I reviewed Kodak’s recent financial performance, something caught my attention that deserves more conversation in our industry: the company quietly rolled out new large-format film and bulk roll products earlier this year. While the announcement didn’t make headlines everywhere, what it represents is worth examining for anyone running a photography business. A Real Commitment to Analog Let’s be direct: Kodak announcing new products in these categories isn’t just nostalgia marketing.

Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up

Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up

A Significant Shift in Kodak’s Film Lineup I’ve been watching the film photography market closely, and Eastman Kodak just made a strategic move that deserves your attention. They’ve officially rebranded their wildly successful Portra film line under a new name: Kodak Ektacolor Pro. This comes alongside a refresh of their black and white offerings, including new Ektapan stocks in speeds 100, 400, and P3200. The Ektacolor Pro line now offers three speed options—160, 400, and 800—all balanced for daylight shooting.