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Photography Marketing

Why Vermont's Refreshingly Simple Logo Rebranding Should Matter to Your Photography Business
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Why Vermont's Refreshingly Simple Logo Rebranding Should Matter to Your Photography Business

The Power of Apparent Simplicity Vermont just released a new state logo, and I’ll be honest—my first reaction was skeptical. It looks intentionally uncomplicated. Almost too simple. But that’s exactly what makes it brilliant, and it’s teaching me something important about how photographers should approach their own branding. The design strips away unnecessary flourishes. No gradients. No shadows. No overstyled elements begging for attention. Just clean geometry and purposeful color. On the surface, it appears effortless.

What Tony & Chelsea's Portfolio Reviews Taught Me About Why Photographers Lose Clients Before They Even Say Hello
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What Tony & Chelsea's Portfolio Reviews Taught Me About Why Photographers Lose Clients Before They Even Say Hello

I have a 47-item client experience checklist. I built it after years of watching small details cost photographers real money, including myself early on. So when I sat down to watch the third installment of Tony and Chelsea Northrup’s portfolio review series, I was nodding along within the first two minutes. Not because they were saying anything shocking, but because they were naming the exact friction points that make potential clients quietly close a browser tab and move on.

The Instagram Time Trap: Are You Really Getting ROI on Your Photography Marketing?
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The Instagram Time Trap: Are You Really Getting ROI on Your Photography Marketing?

The Wake-Up Call I Needed I recently sat down with a calculator and a cup of cold coffee to audit how I actually spend my time on Instagram. As a photographer running a business, I’ve accepted social media as an essential part of my marketing mix—like shooting in good light or delivering edited images on time. But when I tallied up the hours, the number stopped me cold: six hours per week.

Treat It Like a New Business: How to Add Boudoir Photography Without Killing Your Existing Brand
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Treat It Like a New Business: How to Add Boudoir Photography Without Killing Your Existing Brand

I track everything in my studio. Inquiry sources, booking rates, average sales per session — if it’s a number, I have a spreadsheet for it. So when I started seriously considering adding boudoir to my portrait business a few years ago, I didn’t just dabble. I researched. And one of the most clarifying things I found was this CreativeLive tutorial on exactly how to bring boudoir into an existing photography business.

How to Price Your Photography Like You Actually Know What You're Doing
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How to Price Your Photography Like You Actually Know What You're Doing

I grew up watching my parents undercharge for their photography work. They were talented, booked solid, and somehow still stressed about money every single month. The problem wasn’t their craft. It was that they never built a real pricing strategy. They just guessed, got burned, and guessed again. That pattern is more common in this industry than most photographers want to admit, and it is the first thing I try to fix when I work with photographers at my studio here in Miami.

How to Shoot and Sell Editorial Weddings (A Breakdown of Jasmine Star's CreativeLive Framework)
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How to Shoot and Sell Editorial Weddings (A Breakdown of Jasmine Star's CreativeLive Framework)

Editorial wedding photography sits in a strange middle ground that took me years to understand. The images look effortless, almost magazine-ready, but the business logic behind them is sharper than most photographers realize. When I started tracking which jobs actually moved the needle for my studio, editorial-style weddings kept showing up at the top, not just for the portfolio value but for the referral rate and the caliber of client they attracted.

The AI Divide: Which Tools Build Your Photography Business vs. Which Ones Destroy Client Trust
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The AI Divide: Which Tools Build Your Photography Business vs. Which Ones Destroy Client Trust

I’ve been watching the anxiety ripple through photography communities lately, and it’s centered on one question: Is AI going to kill my business or save it? The answer depends entirely on how you’re using it—and I mean entirely. There’s a canyon-sized difference between AI that runs your business and AI that replaces your craft. Knowing which side you’re on might be the most important business decision you make this year.

What 1,000 Business Portraits Taught Me About Shooting for the Company, Not the Person
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What 1,000 Business Portraits Taught Me About Shooting for the Company, Not the Person

Business portrait work is some of the most reliable, repeatable income my studio generates. But early on, I treated every corporate headshot session like a personal portrait sitting. I’d focus all my energy on making the individual happy, letting subjects dictate their own poses, second-guessing my lighting when someone wrinkled their nose at the back-of-camera preview. It cost me time, it cost me confidence, and honestly, it cost me repeat clients because the results were inconsistent.

From Hobbyist to Full-Time: A Working Photographer's Breakdown of How to Actually Build a Photography Business
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From Hobbyist to Full-Time: A Working Photographer's Breakdown of How to Actually Build a Photography Business

Every January I pull up my studio spreadsheets and ask myself the same uncomfortable question: is this business actually growing, or am I just staying busy? It’s a ritual I picked up after watching my parents run their photography business for years without ever asking that question out loud. They were talented. They were booked. They were barely breaking even. That’s why I was genuinely glad when I came across this tutorial from Adam at First Man Photography.

What Andrew Scrivani Got Right About Pricing (And What I Wish I'd Heard Years Earlier)
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What Andrew Scrivani Got Right About Pricing (And What I Wish I'd Heard Years Earlier)

I grew up watching my parents run a photography business on talent and good intentions. What they never did was raise their prices. Not once in eleven years. Clients loved them. The business nearly swallowed them whole. So when I came across Andrew Scrivani’s CreativeLive session on the business side of food photography, I wasn’t expecting a tutorial about shooting. I was expecting someone to finally talk about the part nobody wants to admit is hard: turning your skill into sustainable income.

Is Your Photography Website Actually Winning You Clients? Here's How to Find Out
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Is Your Photography Website Actually Winning You Clients? Here's How to Find Out

Every quarter, I pull up my studio website the way a potential client would: fresh browser, no cache, no familiarity. I set a timer for thirty seconds and just scroll. It’s uncomfortable. More than once I’ve caught something that made me cringe, a gallery that hadn’t been updated in eight months, a contact button that was too buried to find quickly. That habit has probably saved me more clients than any ad I’ve ever run.

Should Photographers Be on LinkedIn? Here's How to Decide (and What to Do If the Answer Is Yes)
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Should Photographers Be on LinkedIn? Here's How to Decide (and What to Do If the Answer Is Yes)

I run a portrait studio in Miami, and for years I wasted energy trying to maintain a presence on every social platform that crossed my feed. LinkedIn included. I’d post something vaguely professional, hear nothing back, and wonder if I was doing it wrong. Turns out, I wasn’t doing it wrong exactly. I was just using a tool designed for a different job. Once I got honest about who my clients actually are and where they spend their time online, I stopped hemorrhaging hours into platforms that would never convert for my specific business model.