News
How Eye-Tracking Technology Is Reshaping Brand Visual Strategy
A New Standard for Visual Branding I’ve been watching how brands approach visual identity redesigns, and I’m noticing a significant shift. San Miguel’s recent rebrand caught my attention not just for its aesthetic refresh, but for the methodology behind it. They leveraged eye-tracking technology to inform their visual decisions—and honestly, this approach should matter to every photographer and visual marketer building client campaigns. What Eye-Tracking Reveals About Design Choices Here’s what fascinates me: eye-tracking technology measures exactly where viewers’ eyes land first, how long they linger, and what elements create visual friction.