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Which Level Is Your Photography Business Actually At? Here's How to Tell
I kept a spreadsheet for three years that tracked every booking, every dollar, and every referral source. My accountant husband finally looked over my shoulder one evening and said, “You’re measuring everything except whether this is actually working.” He was right. I had data without direction. I knew my numbers but I didn’t know what stage of business I was in, or what stage I was supposed to be building toward.