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Pricing Strategy

Why Your Photography Pricing Is Keeping You Broke (And How to Fix It With Real Numbers)
Business Strategy

Why Your Photography Pricing Is Keeping You Broke (And How to Fix It With Real Numbers)

I grew up watching my parents shoot weddings every weekend for $800 a pop. They were talented, booked solid, and exhausted. By the time I was in high school, the business was hemorrhaging money because they hadn’t raised their prices in six years. Inflation kept climbing. Gear kept breaking. And my parents kept saying yes to whatever clients would pay. When the business finally collapsed, it wasn’t because of bad photography.

From $150 Sessions to $1,800 Averages Without a Studio: What Kristina Svirskaite's Business Model Taught Me
Video Tutorials

From $150 Sessions to $1,800 Averages Without a Studio: What Kristina Svirskaite's Business Model Taught Me

I grew up watching my parents undercharge for their photography work. They were talented, clients loved them, and they still struggled because they never built a pricing structure that reflected the value they were delivering. That memory is a big part of why I track numbers obsessively in my own studio and why I pay close attention when another photographer shares real figures publicly. So when I came across this The Portrait System tutorial featuring Kristina Svirskaite, I stopped what I was doing and took notes.

Why Your Photography Website Is Losing Clients Before They Ever Contact You
Business & Marketing

Why Your Photography Website Is Losing Clients Before They Ever Contact You

Last spring, I had a potential client email me to say she’d “been following my work for months” and had finally decided to book. She’d gone to my website, loved everything she saw, and then. nothing. She couldn’t find my starting prices, couldn’t tell what the booking process looked like, and assumed I was out of her budget. She almost hired someone else. She told me this at our consultation, laughing it off, but I was not laughing internally.

Stop Chasing Every Client: How to Build a Photography Business on Your Terms
News

Stop Chasing Every Client: How to Build a Photography Business on Your Terms

I’ve spent years watching photographers struggle with the same challenge: they’re booked solid, yet somehow still stressed and underpaid. The problem isn’t a lack of clients—it’s the wrong clients. Here’s what I’ve learned working with photography businesses across multiple niches: the path to sustainable growth isn’t about volume. It’s about positioning. The Selective Approach Actually Works Most photographers operate from a scarcity mindset. They say yes to every inquiry, negotiate on price, and wonder why they’re exhausted.

Why Adding Workshops to Your Photography Business Is the Smartest Pricing Move You Haven't Made Yet
Business Strategy

Why Adding Workshops to Your Photography Business Is the Smartest Pricing Move You Haven't Made Yet

The Session That Made Me Rethink Everything I Was Selling A few years ago, I ran the numbers on a quarter where I felt completely slammed. Booked solid. Exhausted. And when my husband sat down with me and we actually looked at which projects had generated the most revenue per hour of my time, I nearly fell out of my chair. It wasn’t the big portrait sessions. It wasn’t the corporate headshot days I’d been chasing.

From Side Hustle to Six-Figure Campaigns: What Scott Choucino Taught Me About Building a Real Commercial Photography Business
Video Tutorials

From Side Hustle to Six-Figure Campaigns: What Scott Choucino Taught Me About Building a Real Commercial Photography Business

I used to think the photographers landing big advertising campaigns were just better than me technically. Sharper images, fancier gear, some mysterious creative gift. What I eventually learned, running my own studio here in Miami, is that the gap between a photographer grinding through small gigs and one billing for national ad campaigns is almost never about the camera work. It’s about understanding how the commercial industry actually operates, and most of us never get that education until we stumble into it the hard way.

How Adding One Workshop Per Quarter Grew My Studio Revenue by 34% (Without New Clients)
Business Strategy

How Adding One Workshop Per Quarter Grew My Studio Revenue by 34% (Without New Clients)

I used to think workshops were something other photographers did. The ones with massive Instagram followings and YouTube channels. Not me, running a portrait studio in Miami with a full client calendar and zero extra hours in the week. Then my accountant husband sat me down one January with a spreadsheet. He’d broken out my revenue by service type, something I’d never done with any real rigor. Portrait sessions were 71% of my income but consumed 89% of my working hours.

Why Your Photography Pricing Is Keeping You Broke (And What to Fix First)
Business Strategy

Why Your Photography Pricing Is Keeping You Broke (And What to Fix First)

I grew up watching my parents run a photography studio in the ’90s. They were talented, they were busy, and they were always broke. Not because they lacked clients, not because they lacked skill. Because they charged $150 for a session in 1994 and they were still charging $175 for it in 2008. Every time I asked my mom why she didn’t raise prices, she said the same thing: “I don’t want to scare people away.

How to Command $2K Day Rates as a Corporate Photographer (Lessons from Drew Forsyth)
Video Tutorials

How to Command $2K Day Rates as a Corporate Photographer (Lessons from Drew Forsyth)

I grew up watching my parents undercharge for their photography work. They were talented, consistent, and completely terrified to raise their prices. By the time they finally did, they had spent years trading their best hours for rates that barely covered their costs. That pattern is what made me obsessive about pricing strategy long before I ever had a studio of my own. So when I came across Drew Forsyth’s conversation on The Portrait System podcast, I stopped what I was doing and took notes.

How Adding Workshops to My Studio Made Me $28,000 in a Slow Quarter
Business Strategy

How Adding Workshops to My Studio Made Me $28,000 in a Slow Quarter

Last February, I had four portrait sessions on the books for the entire month. February in Miami is not the dead season it is in, say, Minnesota, but it was quiet enough that I sat down with my spreadsheets and started asking uncomfortable questions. My studio had strong months and soft months, and I was tired of riding that wave like I had no control over it. That was the month I ran my first paid workshop.

Why Photographers Stay Broke (And the 5 Business Mistakes Keeping Them There)
Video Tutorials

Why Photographers Stay Broke (And the 5 Business Mistakes Keeping Them There)

I grew up watching my parents run a portrait studio on pure talent and zero business strategy. They were gifted. They were also constantly stressed about money, because they never solved the fundamental problem underneath all the camera skills: they didn’t understand what they were actually selling. I didn’t fully understand it either until years into running my own studio, when I started dissecting what separated photographers who thrived from photographers who just stayed busy.

How Adding Workshops to My Photography Business Added $30K in Revenue Without a Single New Client
Business Strategy

How Adding Workshops to My Photography Business Added $30K in Revenue Without a Single New Client

The first time I ran a workshop, I charged $150 per person, hosted eight photographers in my studio on a Saturday, and walked away with $1,200 before expenses. I was thrilled. Then I did the math: after printing handouts, buying snacks, and spending two full days on prep, I made less per hour than I had shooting a basic portrait session. I told myself workshops weren’t worth it and went back to client work.