How Adding Workshops to My Studio Calendar Replaced a Full Month of Client Work

How Adding Workshops to My Studio Calendar Replaced a Full Month of Client Work

I almost didn’t offer workshops because I thought I was too busy to teach. My calendar was full, my inbox was full, and the idea of adding something new felt like a guaranteed path to burnout. Then I looked at my quarterly numbers and realized I had shot 34 portrait sessions that month, taken home less than I expected, and had exactly zero hours left to think about growing anything. Busy is not the same as profitable.

How Adding Workshops to My Studio Made Me $28,000 in a Slow Quarter

How Adding Workshops to My Studio Made Me $28,000 in a Slow Quarter

Last February, I had four portrait sessions on the books for the entire month. February in Miami is not the dead season it is in, say, Minnesota, but it was quiet enough that I sat down with my spreadsheets and started asking uncomfortable questions. My studio had strong months and soft months, and I was tired of riding that wave like I had no control over it. That was the month I ran my first paid workshop.