Business Strategy
Why Your Photography Pricing Is Keeping You Broke (And How to Fix It With Real Numbers)
I grew up watching my parents shoot weddings every weekend for fifteen years. They were talented, booked solid, and perpetually stressed about money. The reason wasn’t a slow market or bad clients. It was that they raised their prices exactly twice in a decade and a half, and both times they waited until they were already behind on bills to do it. By the time they finally closed the studio, they were charging 2003 rates in 2018.