Business Strategy
Why Adding Workshops to Your Photography Business Can Double Your Revenue Without Doubling Your Hours
My accountant husband sat across from me at our kitchen table in 2019, laptop open, spreadsheet pulled up, and said something that genuinely shocked me: “Your most profitable hours aren’t the ones you’re spending shooting.” He had run the numbers. Actual numbers. My portrait sessions were generating roughly $180 per hour when I factored in shooting, culling, editing, client communication, and delivery. My one-day business workshop that I had offered almost as an afterthought the previous spring?