The Client Experience: From Inquiry to Delivery
Your clients will forget which lens you used. They’ll forget your camera settings. They won’t forget how working with you made them feel. The client experience is every interaction from the moment they find you until they receive their final images. Nail this process, and your clients become your marketing department. Phase 1: The Inquiry (Response Within 2 Hours) When an inquiry arrives, respond within 2 hours during business hours. Not 24 hours.