5 Reasons Your Photography Business Is Quietly Dying (And What to Do About Each One)

5 Reasons Your Photography Business Is Quietly Dying (And What to Do About Each One)

I spent the first two years of running my portrait studio feeling productive without actually moving the needle on revenue. I was busy, constantly busy, but when I looked at what I’d actually accomplished, most of it was noise. Browsing gear forums, tweaking my logo, reorganizing my hard drives. It took an outside perspective to make me realize that staying busy and working on your business are two completely different things, and confusing the two is what kills most photography businesses before they ever gain momentum.

Should Photographers Be on LinkedIn? Here's How to Decide (and What to Do If the Answer Is Yes)

Should Photographers Be on LinkedIn? Here's How to Decide (and What to Do If the Answer Is Yes)

I run a portrait studio in Miami, and for years I wasted energy trying to maintain a presence on every social platform that crossed my feed. LinkedIn included. I’d post something vaguely professional, hear nothing back, and wonder if I was doing it wrong. Turns out, I wasn’t doing it wrong exactly. I was just using a tool designed for a different job. Once I got honest about who my clients actually are and where they spend their time online, I stopped hemorrhaging hours into platforms that would never convert for my specific business model.