How TriCoast Photography Built a Tiered Pricing System That Serves Every Budget (And Why You Should Too)

How TriCoast Photography Built a Tiered Pricing System That Serves Every Budget (And Why You Should Too)

One of the most common things I hear from photographers trying to grow their studios is this: “People keep saying they can’t afford me.” I heard it from a photographer in my workshop last fall. I’ve heard it from photographers with ten years of experience who still feel stuck. And honestly, I’ve said it myself. For a long time, I thought the solution was to get better at justifying my prices.