The Photography Assistant Math Nobody Talks About (And Why It's Costing You)

The Photography Assistant Math Nobody Talks About (And Why It's Costing You)

There’s a piece of gear I see photographers skip without a second thought, and it’s not a lens or a light modifier. It’s another human being. I spent years optimizing my equipment list while doing every single studio task myself, from hauling softboxes to answering inquiry emails at 11pm. The turning point for me wasn’t a new camera body. It was finally admitting that my own time was the bottleneck, and that I was dramatically undervaluing it.