Photographer Education

Business Strategy

How Adding Workshops to My Studio Made Me More Money Than Weddings Ever Did

The Booking Lull That Made Me Do the Math Every January, my studio goes quiet. Portrait clients are recovering from holiday spending, and the engagement rush hasn’t kicked in yet. For years I treated that lull like a weather pattern, something to endure with a tight budget and a lot of coffee. Then one slow Tuesday I pulled up my spreadsheets and started cross-referencing my time against my revenue, the way my husband had been nudging me to do for months.

November 8, 2026

Business Strategy

How Adding Workshops to My Studio Made Me $28,000 in a Slow Quarter

Last February, I had four portrait sessions on the books for the entire month. February in Miami is not the dead season it is in, say, Minnesota, but it was quiet enough that I sat down with my spreadsheets and started asking uncomfortable questions. My studio had strong months and soft months, and I was tired of riding that wave like I had no control over it. That was the month I ran my first paid workshop.

August 11, 2026

Video Tutorials

How to Stop Tinkering and Actually Rebuild Your Photography Business From the Ground Up

There’s a version of “working on your business” that feels productive but changes nothing. You tweak your website header. You update your Instagram bio. You read another article about pricing. I did all of that for two years while my studio’s revenue stayed flat. What finally moved the needle wasn’t a small adjustment, it was a full deconstruction of how I was running things, piece by piece, and rebuilding each component with actual intention behind it.

July 23, 2026