Video Tutorials
AI Didn't Kill Photography. But It Will Kill Photographers Who Don't Adapt.
I track my studio’s numbers obsessively. Inquiry rates, conversion rates, average order value, session-to-booking ratio. So when I started seeing a dip in inquiries late last year, I didn’t panic. I opened my spreadsheet and looked for the pattern. What I found wasn’t a pricing problem or a marketing problem. It was a positioning problem. Clients weren’t struggling to find photographers. They were struggling to understand why they needed one. AI image generation had quietly shifted the baseline expectation.