Why Photographers Stay Broke (And the 5 Business Mistakes Keeping Them There)

Why Photographers Stay Broke (And the 5 Business Mistakes Keeping Them There)

I grew up watching my parents run a portrait studio on pure talent and zero business strategy. They were gifted. They were also constantly stressed about money, because they never solved the fundamental problem underneath all the camera skills: they didn’t understand what they were actually selling. I didn’t fully understand it either until years into running my own studio, when I started dissecting what separated photographers who thrived from photographers who just stayed busy.