How to Actually Price Your Photography (A Framework That Starts With the Numbers, Not Your Gut)

How to Actually Price Your Photography (A Framework That Starts With the Numbers, Not Your Gut)

I grew up watching my parents run a photography business out of our garage in Hialeah. They were talented. Seriously talented. But they never raised their prices, not once in over a decade, because they were afraid of losing clients. By the time I was old enough to understand what was happening, they were exhausted, underpaid, and one bad season away from closing. That experience is exactly why pricing is the first thing I talk about with every photographer who comes to me for business coaching, and it’s why a tutorial like this one stopped me mid-scroll.