How Your First Few Photography Clients Can Fill Your Calendar for Years (If You Handle Them Right)

How Your First Few Photography Clients Can Fill Your Calendar for Years (If You Handle Them Right)

I run a 47-item client experience checklist. Yes, forty-seven items. My studio manager thinks I’m obsessive. My husband, who handles our books, thinks it’s the reason our referral rate sits above 60 percent. He’s probably right. I built that checklist because I learned, the hard way, that getting a client is only half the job. What you do with that client determines whether you ever need to run a paid ad again.