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What 1,000 Business Portraits Taught Me About Shooting for the Company, Not the Person
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What 1,000 Business Portraits Taught Me About Shooting for the Company, Not the Person

Business portrait work is some of the most reliable, repeatable income my studio generates. But early on, I treated every corporate headshot session like a personal portrait sitting. I’d focus all my energy on making the individual happy, letting subjects dictate their own poses, second-guessing my lighting when someone wrinkled their nose at the back-of-camera preview. It cost me time, it cost me confidence, and honestly, it cost me repeat clients because the results were inconsistent.

From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business
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From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business

I used to joke that my business card should read “Chief Everything Officer” because that’s exactly what being a solo portrait photographer felt like. Shooting, editing, invoicing, marketing, answering emails at midnight. For years I told myself that was just the deal, that creative freedom came with this particular kind of exhaustion. It wasn’t until I started studying how other photographers had actually broken out of that ceiling that I realized the problem wasn’t my workload.