Marketing

News

Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up

A Significant Shift in Kodak’s Film Lineup I’ve been watching the film photography market closely, and Eastman Kodak just made a strategic move that deserves your attention. They’ve officially rebranded their wildly successful Portra film line under a new name: Kodak Ektacolor Pro. This comes alongside a refresh of their black and white offerings, including new Ektapan stocks in speeds 100, 400, and P3200. The Ektacolor Pro line now offers three speed options—160, 400, and 800—all balanced for daylight shooting.

March 24, 2026

Social Media

Instagram for Photographers: What Actually Works in 2026

I have 12,000 Instagram followers. My friend has 85,000. We book roughly the same number of clients per month from the platform. Follower count is a vanity metric. What matters is whether Instagram puts you in front of people who will actually hire you. Here’s what’s working right now in 2026. Reels Still Win for Reach Static posts reach your existing followers. Reels reach new people. That hasn’t changed, and it’s more true than ever.

February 6, 2026

Marketing

Creating a Photography Blog That Drives Bookings

Most photography blogs fail to generate business because they’re built for other photographers, not for clients. Posts about gear reviews and editing tutorials attract photographers who want to learn — not couples planning a wedding or businesses needing headshots. A blog that drives bookings requires content written for the people who hire photographers. Who Your Blog Is For Your blog’s audience is potential clients, not peers. This fundamental shift changes everything about what you write:

February 6, 2026

Marketing

How to Get Published in Photography Magazines

Getting published in a photography magazine validates your work, expands your audience, and adds credibility that’s difficult to earn any other way. “As featured in…” carries weight with clients, galleries, and fellow photographers. But the submission process is opaque to most photographers, and rejection without feedback is the norm. Here’s how to approach it systematically. Understanding Magazine Types Print Magazines Publications like Outdoor Photographer, Digital Photo Pro, and Professional Photographer reach dedicated audiences who actively seek photographic content.

January 31, 2026

Business

Build a Photography Portfolio That Actually Converts Clients

I spent two years with a mediocre portfolio before I realized I was leaving money on the table. My website showed every decent photo I’d ever taken—weddings, headshots, landscapes, pet photos. The result? Potential clients couldn’t figure out what I actually did, and I landed maybe three gigs a month. After restructuring my portfolio, I went from 3 bookings to 12+ inquiries monthly within four months. I’m sharing exactly what changed.

January 17, 2026