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Why Nostalgia Marketing Works: Lessons from Anbernic's RG SP Launch Strategy
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Why Nostalgia Marketing Works: Lessons from Anbernic's RG SP Launch Strategy

The Retro Trend That’s Teaching Us About Smart Marketing I’ve been watching the gaming hardware space closely lately, and Anbernic just dropped something worth paying attention to. Their new RG SP—a modern remake of the classic Game Boy Advance SP—launches August 5th at a $65 entry price point, with early bird pricing available right now. But here’s what caught my eye: this isn’t just about selling devices. It’s about understanding what drives purchasing decisions.

How Rob Woodcox Built a Photography Business by Refusing to Show Certain Work
Video Tutorials

How Rob Woodcox Built a Photography Business by Refusing to Show Certain Work

For years I watched photographers make the same exhausting mistake: they shot whatever paid, posted everything, and then wondered why their inbox kept filling up with inquiries for jobs they didn’t want. I ran my own version of that hamster wheel in my early years before I finally got ruthless about separating what I did for money from what I showed the world. So when I sat down with Watch the full tutorial on YouTube - this Aaron Nace (PHLEARN) interview with photographer Rob Woodcox - I felt like someone had finally said out loud the strategy I’d been fumbling toward on my own.

Beyond the Camera: Why Marketing Skills Matter as Much as Your Portfolio in Newborn Photography
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Beyond the Camera: Why Marketing Skills Matter as Much as Your Portfolio in Newborn Photography

Beyond the Camera: Why Marketing Skills Matter as Much as Your Portfolio in Newborn Photography Here’s a truth I’ve observed working with photographers across the country: your artistic ability only takes you halfway to success. I’ve seen incredibly talented newborn photographers struggle financially while less skilled competitors thrive. The difference? Marketing. If you’re building a newborn photography business, you need to accept that you’re not just an artist—you’re also an entrepreneur.

Why Subtle Brand Collaborations Matter More Than Ever for Your Photography Business
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Why Subtle Brand Collaborations Matter More Than Ever for Your Photography Business

I’ve been watching the brand collaboration landscape shift dramatically, and I want to share what I’m seeing—because it directly impacts how we as photographers should approach our own partnerships and positioning. The Quiet Collaboration is Winning Recently, I noticed a major shift in how brands are approaching partnerships. Instead of splashy, in-your-face endorsements, we’re seeing something far more sophisticated: subtle collabs that speak to authenticity rather than volume. These partnerships aren’t screaming for attention—they’re creating genuine value for audiences who actually care.

The Client Lifetime Strategy That Changed How I Think About Every Booking
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The Client Lifetime Strategy That Changed How I Think About Every Booking

I used to think about bookings in isolation. Someone needs a family session, they book, they pay, they leave. That was the whole transaction in my mind. It wasn’t until my accountant husband sat me down with a spreadsheet that I realized how wrong I was. He had tracked which clients had come back to our studio more than once, and the number was embarrassingly low. I was so focused on finding new clients that I had completely ignored the ones who already trusted me.

How to Reopen Your Photography Business After a Shutdown (Without Underselling Yourself)
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How to Reopen Your Photography Business After a Shutdown (Without Underselling Yourself)

When my studio went dark for weeks, the silence was loud. No bookings coming in, no shoots on the calendar, and a very patient but increasingly curious husband asking whether I had a plan. What I did have was time, and I used a chunk of it watching every piece of business education I could find. The tutorial that hit hardest was a live coaching session from Sue Bryce through The Portrait System, specifically built for photographers figuring out how to reopen and re-engage without blowing up everything they had built.

Why Your Photography Instagram Isn't Booking Clients (And What to Track Instead)
Marketing

Why Your Photography Instagram Isn't Booking Clients (And What to Track Instead)

Last January, I pulled up my Instagram analytics for the first time in three months and felt genuinely embarrassed. My follower count had climbed by 400 people. My average reel was hitting 8,000 views. And I had booked exactly two clients directly from the platform in 90 days. Two. From a channel I was spending roughly six hours a week maintaining. That math is bad. And if you’re a photographer posting consistently and still wondering why inquiries aren’t coming in, the problem probably isn’t your content quality.

The Client Acquisition Mistake That's Costing Photographers Their Best Opportunities
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The Client Acquisition Mistake That's Costing Photographers Their Best Opportunities

I’ve watched talented photographers sabotage their own careers by moving too fast. They create a website over a weekend, throw together a portfolio with their best shots, and immediately start cold-calling potential clients. Six months later, they’re frustrated because nobody’s responding to their pitches. Here’s what they’re missing: potential clients rarely give second chances. The Permanence of First Impressions When someone encounters your business for the first time, they’re making snap judgments about your professionalism, your skill level, and whether you’re worth their investment.

The Power of Post-Wedding Gifts: Why Photographers Should Invest in Client Appreciation
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The Power of Post-Wedding Gifts: Why Photographers Should Invest in Client Appreciation

I’ve watched something interesting happen in the wedding photography industry over the past few years: the photographers pulling in the most referral business aren’t always the ones with the best portfolios. They’re the ones who’ve mastered the art of going beyond the transaction. The Business Case for Client Gifting Here’s the reality—your wedding photography isn’t just a product. It’s the visual documentation of one of the most emotionally significant days in your clients’ lives.

The Offline Marketing Paradox: What Photographers Can Learn From Going Unplugged
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The Offline Marketing Paradox: What Photographers Can Learn From Going Unplugged

The Offline Marketing Trend Taking Over I’ve been watching a fascinating shift in how brands communicate with audiences lately—and it’s happening in the most unexpected way. Major artists and companies are launching “internet-free” campaigns, creating buzz entirely through unconventional offline channels while the internet obsesses over the fact that they’re not online. It’s a clever paradox, and it’s worth paying attention to if you’re running a photography business. Why Authenticity Sells (Even When It’s Manufactured) Here’s what I’m noticing: consumers are tired.

Why Photography Workshops Are Your Most Profitable Marketing Tool
Business Strategy

Why Photography Workshops Are Your Most Profitable Marketing Tool

Why Photography Workshops Are Your Most Profitable Marketing Tool I didn’t understand the power of workshops until I ran my first one three years ago. I was skeptical—I thought I’d spend weeks planning for minimal return. Instead, that single 4-hour portrait lighting workshop brought in $2,400 in direct revenue, and it led to $18,000 in booked sessions within six months. Last year, I ran 12 workshops and generated $47,000 in workshop fees alone, plus $89,000 in photography bookings from workshop attendees.

When Minimalism Goes Too Far: What Marvel's Design Misstep Teaches Your Photography Brand
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When Minimalism Goes Too Far: What Marvel's Design Misstep Teaches Your Photography Brand

I’ve been watching the design world react to Marvel’s new Wonder Man logo, and it’s a perfect case study for what happens when businesses chase trends without considering their audience’s emotional connection to their brand. The backlash was swift and vocal. Fans took to social media criticizing the redesign as “bland,” “forgettable,” and lacking personality. The specific complaint? The removal of serif typography in favor of a stark, minimalist sans-serif approach stripped away character that fans had grown attached to.