Photography Education

Video Tutorials

How to Stop Winging Your Photography Business (and Actually Build One in 2022)

I lost a $5,000 client once because of a sloppy contract. No payment terms, no cancellation clause, nothing that would hold up if someone decided to walk. That experience cost me more than money. It cost me the confidence that I had any idea what I was doing on the business side. The photography was solid. The infrastructure around it was held together with good intentions and wishful thinking. That’s why when The Portrait System dropped their 2022 overview video, I watched it twice.

July 7, 2026

Video Tutorials

From Corporate Job to Creative Empire: What Meg Loeks Gets Right About Building a Photography Business

There is a specific kind of exhaustion that comes from running a photography business that was never really designed around your life. I know it because I lived it for two years before I started making deliberate structural decisions about what my studio actually looked like day to day. The photographers I respect most are the ones who figured out how to build something intentional, not just hustle their way into a calendar full of sessions they resent.

May 24, 2026

Business Strategy

Why Photography Workshops Are Your Most Profitable Marketing Tool

Why Photography Workshops Are Your Most Profitable Marketing Tool I didn’t understand the power of workshops until I ran my first one three years ago. I was skeptical—I thought I’d spend weeks planning for minimal return. Instead, that single 4-hour portrait lighting workshop brought in $2,400 in direct revenue, and it led to $18,000 in booked sessions within six months. Last year, I ran 12 workshops and generated $47,000 in workshop fees alone, plus $89,000 in photography bookings from workshop attendees.

April 1, 2026