Photography Tips

Video Tutorials

Stop Buying Gear You Can't Afford: Zack Arias's Hard-Won Advice on Building a Photography Business That Lasts

I watched my parents almost lose their photography business twice. Not because they lacked talent. Not because clients stopped calling. Because the overhead kept climbing and the pricing never did. By the time I opened my own portrait studio in Miami, I was terrified of making the same mistake from a different direction, spending my way into a corner before the business had a chance to breathe. That fear is exactly why this CreativeLive tutorial from Zack Arias hit me so hard the first time I watched it.

July 19, 2026

Video Tutorials

How to Price Your Photography the Right Way: A Step-by-Step Breakdown

Pricing is the conversation most photographers avoid until it becomes a crisis. I know because I lived it. Watching my parents run their photography business on gut feeling and goodwill, never raising their rates, working themselves into the ground for margins that barely kept the lights on, taught me one thing early: creative talent alone does not build a sustainable business. Pricing strategy does. So when I came across this Jessica Kobeissi tutorial on pricing your photography, I immediately sent it to three photographers in my network.

July 9, 2026