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Stop Guessing, Start Calculating: The Math Behind Photography Pricing That Actually Works
I grew up watching my parents run a photography business that should have thrived. The talent was there. The clients loved them. But the pricing? It never moved. Year after year, they charged roughly the same rates while costs crept up, and I watched the margins quietly disappear. They weren’t bad at business. They were just pricing from the gut instead of from the numbers. That pattern scared itself into my memory, and it’s a big part of why, when I finally opened my own studio, I became almost obsessive about knowing exactly what every session needs to earn.