Portrait Business

Video Tutorials

Price Yourself Like You Mean It: The Asshole Insurance Strategy Behind a 6-Figure Portrait Business

I grew up watching my parents undercharge for their photography work. Not because they didn’t know their worth, but because raising prices felt like a risk they couldn’t afford to take. They kept their rates flat for years, watched their margins shrink, and eventually had to close the studio. That experience is burned into me. So when I came across a The Portrait System tutorial featuring Caroline White, a photographer who has maintained a six-figure average for 14 consecutive years, I stopped everything I was doing and watched it twice.

July 17, 2026

Video Tutorials

Stop Guessing, Start Calculating: The Math Behind Photography Pricing That Actually Works

I grew up watching my parents run a photography studio. They were talented, their clients loved them, and they were perpetually broke. Not because business was slow, but because they priced their work based on what felt safe rather than what the numbers required. By the time they finally raised their prices, they’d spent years subsidizing their clients’ portraits out of their own financial stability. That pattern scared me enough that when I started my own studio in Miami, I became almost obsessive about pricing math.

June 25, 2026