Studio Marketing

Video Tutorials

How TriCoast Photography Built a Tiered Pricing System That Serves Every Budget (And Why You Should Too)

One of the most common things I hear from photographers trying to grow their studios is this: “People keep saying they can’t afford me.” I heard it from a photographer in my workshop last fall. I’ve heard it from photographers with ten years of experience who still feel stuck. And honestly, I’ve said it myself. For a long time, I thought the solution was to get better at justifying my prices.

July 28, 2026

Video Tutorials

How to Price Your Photography and Find Clients Who Actually Pay What You're Worth

I grew up watching my parents undercharge for their photography work. They were talented, booked solid most weekends, and still stressed about money every single month. The problem was never the quality of their images. It was that they priced from fear instead of from math. That pattern followed me into my own early years as a photographer until I got serious about treating this like a business and not a passion project with an invoice attached.

July 15, 2026