Posts

Photography Business

SEO for Photography Businesses: Get Found by Clients Who Actually Book

SEO for Photography Businesses: Get Found by Clients Who Actually Book I’ve watched too many talented photographers lose bookings to competitors with worse portfolios but better SEO. That stops now. I’m going to walk you through the exact tactics that have helped photographers I work with increase organic traffic by 150-300% within six months. Your Homepage Needs a Service + Location Strategy Here’s the truth: “professional photographer” doesn’t book you jobs.

February 20, 2026

Marketing

SEO for Photographers: Getting Found on Google

Seventy percent of my clients found me through Google. Not Instagram, not word of mouth — Google. And I’m not running ads. SEO for photographers isn’t the same as SEO for e-commerce brands or blogs. You’re a local service provider. The strategies that matter are specific and manageable. Google Business Profile: Your #1 Priority If you do one thing for SEO, claim and optimize your Google Business Profile (formerly Google My Business).

February 19, 2026

Career

Second Shooting: The Best Way to Build Your Portfolio

When I started photography, I had a decent portfolio of friends and family. What I didn’t have was real experience shooting under pressure, in challenging light, with paying clients. Second shooting changed that in six months. What Second Shooting Actually Is A second shooter assists the lead photographer at events — primarily weddings, but also corporate events, conferences, and large portrait sessions. You cover angles and moments the lead photographer can’t reach while they handle the primary shots.

February 18, 2026

Business

Building Referral Partnerships with Wedding Vendors

Referrals from wedding vendors are the highest-converting lead source in wedding photography. When a venue coordinator tells a couple “you should work with this photographer,” that recommendation carries more weight than any Instagram post or Google ad. Building these referral relationships is a long-term investment that compounds over time. Why Vendor Referrals Convert A referral from a trusted vendor comes with built-in credibility. The couple already trusts the vendor (they’ve hired them), and the vendor’s recommendation transfers that trust to you.

February 17, 2026

Pricing

How I Raised My Photography Prices 3x and Got More Bookings

In 2022, I was charging $500 for portrait sessions and shooting 15 sessions a month to pay my bills. I was exhausted, burned out, and starting to resent the camera. Today I charge $1,500 for the same type of session. I shoot 8-10 sessions a month. I make more money, do better work, and actually enjoy my business again. Tripling my prices was the hardest and best decision I ever made.

February 16, 2026

Revenue

Running Photography Workshops as a Side Income

Teaching workshops generates income while building authority, expanding your network, and forcing you to articulate your craft in ways that deepen your own understanding. A single weekend workshop can generate more revenue than several client sessions, and the skills you develop as an instructor make you better at every aspect of professional photography. Defining Your Workshop What You’ll Teach Teach what you’re genuinely expert in — not what’s trendy. If you’re a natural light portrait photographer, don’t try to teach studio flash because it seems more marketable.

February 15, 2026

Marketing

Building a Photography Website That Actually Books Clients

Your photography website has one job: turn visitors into clients. Not impress other photographers. Not showcase every photo you’ve ever taken. Book paying clients. Most photographer websites fail at this because they’re designed as portfolios instead of sales tools. Here’s how to fix that. The Homepage: 5 Seconds to Convince A visitor decides whether to stay or leave within five seconds. Your homepage needs three things above the fold: A headline that speaks to their desire, not your credentials.

February 14, 2026

Business

How to Write a Photography Contract That Protects You

I learned the importance of contracts the expensive way: a client disputed a $2,400 invoice, and I had nothing in writing beyond a text message saying “sounds good!” It took three months and a lot of stress to resolve. A contract isn’t about distrust. It’s about clarity. When both sides know exactly what to expect, everyone relaxes and the work gets better. Essential Clauses Every Photography Contract Needs 1. Scope of Work Define exactly what you’re delivering.

February 13, 2026

Marketing

Creating a Photography Blog That Drives Bookings

Most photography blogs fail to generate business because they’re built for other photographers, not for clients. Posts about gear reviews and editing tutorials attract photographers who want to learn — not couples planning a wedding or businesses needing headshots. A blog that drives bookings requires content written for the people who hire photographers. Who Your Blog Is For Your blog’s audience is potential clients, not peers. This fundamental shift changes everything about what you write:

February 12, 2026

Business

Networking for Photographers: Beyond Instagram DMs

Instagram DMs are where networking goes to die. A message from a stranger saying “love your work, let’s collab!” gets ignored because photographers receive dozens of them weekly. Effective networking builds genuine relationships through shared experience, mutual value, and consistent presence — not cold messages on social media. In-Person Networking Photography Meetups and Groups Local photography groups meet regularly for photo walks, critiques, and workshops. These groups are goldmines for networking because the relationships are built on shared experience — walking the same streets, shooting the same light, discussing the same challenges.

February 11, 2026

News

Kodak's Major Move: Ektacolor Pro Takes the Spotlight in Film Market Shake-up

A Significant Shift in Kodak’s Film Lineup I’ve been watching the film photography market closely, and Eastman Kodak just made a strategic move that deserves your attention. They’ve officially rebranded their wildly successful Portra film line under a new name: Kodak Ektacolor Pro. This comes alongside a refresh of their black and white offerings, including new Ektapan stocks in speeds 100, 400, and P3200. The Ektacolor Pro line now offers three speed options—160, 400, and 800—all balanced for daylight shooting.

February 10, 2026

News

Is Your Photography Website Actually Losing You Business? Here's What's Really Happening

Is Your Photography Website Actually Losing You Business? Here’s What’s Really Happening I’ve been analyzing photography websites for years, and I keep noticing the same pattern: talented photographers with stunning portfolios that somehow aren’t translating into bookings. The culprit? It’s almost never the quality of their work. It’s almost always the website itself. Here’s what I’m seeing in the field right now: photographers are unknowingly sabotaging their own businesses with choices that seem minor but have major financial consequences.

February 9, 2026