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Two Lighting Setups That Will Elevate Your Business Portraits (And Win You Better Clients)
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Two Lighting Setups That Will Elevate Your Business Portraits (And Win You Better Clients)

Business portrait clients are not the most forgiving. They show up with a specific idea of how they want to look, a tight schedule, and zero patience for you figuring things out on the fly. Early in my studio career, I was winging my lighting more than I’d like to admit. I had one setup I felt comfortable with, and I bent every client into it whether it suited them or not.

From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business
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From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business

I used to joke that my business card should read “Chief Everything Officer” because that’s exactly what being a solo portrait photographer felt like. Shooting, editing, invoicing, marketing, answering emails at midnight. For years I told myself that was just the deal, that creative freedom came with this particular kind of exhaustion. It wasn’t until I started studying how other photographers had actually broken out of that ceiling that I realized the problem wasn’t my workload.