Business Strategy
The Real Cost of AI-Generated Marketing Photos—and How Photographers Can Win Back Clients
I had coffee with a fellow photographer last week who lost three headshot clients to AI. Not because they were bad at their job—she’s genuinely talented. But a potential client told her they’d already generated a “good enough” batch using Midjourney, spent $20, and didn’t need to book a session. That conversation stuck with me because it’s not an outlier anymore. It’s a real shift in how some clients are thinking about visual content.