Business Strategy
What Your Client Management System Is Actually Costing You (And How to Fix It)
A few years into running my studio, I lost a $5,000 client over a contract. Not because I didn’t have one, but because mine was vague enough that when a dispute came up over image licensing, neither of us could point to clear language. She walked. I ate the loss. I spent that entire weekend rebuilding my contracts from scratch, and I swore it would be the last time a paperwork gap cost me real money.