Commercial Photography

Video Tutorials

What a Food Photography Portfolio Review Taught Me About Editing Your Own Work Ruthlessly

Every few months I sit down and audit my own portfolio like a stranger is seeing it for the first time. It is uncomfortable. It is necessary. And honestly, I am not always the best judge of my own work, which is why I pay close attention when experienced photographers do it publicly. In this Tony & Chelsea Northrup portfolio review, they bring in a guest critic named Siobhan and work through multiple portfolios spanning food photography, landscapes, and portraits.

July 25, 2026

Video Tutorials

How to Actually Start a Commercial Photography Business (A Product Photography Roadmap)

I used to think “commercial photographer” was a title you earned after years of climbing some invisible ladder. Turns out, the bigger obstacle is not knowing where to point your first step. I watched my parents run their photography business for a decade without ever clearly defining what kind of work they were selling, and that fuzzy positioning cost them real money. So when I came across Watch the full tutorial on YouTube by Daniel Norton Photographer, I appreciated how directly he cuts through the noise for people trying to break into commercial work.

July 18, 2026

Video Tutorials

The Photography Assistant Math Nobody Talks About (And Why It's Costing You)

There’s a piece of gear I see photographers skip without a second thought, and it’s not a lens or a light modifier. It’s another human being. I spent years optimizing my equipment list while doing every single studio task myself, from hauling softboxes to answering inquiry emails at 11pm. The turning point for me wasn’t a new camera body. It was finally admitting that my own time was the bottleneck, and that I was dramatically undervaluing it.

July 15, 2026

Video Tutorials

Should Photographers Be on LinkedIn? Here's How to Decide (and What to Do If the Answer Is Yes)

I run a portrait studio in Miami, and for years I wasted energy trying to maintain a presence on every social platform that crossed my feed. LinkedIn included. I’d post something vaguely professional, hear nothing back, and wonder if I was doing it wrong. Turns out, I wasn’t doing it wrong exactly. I was just using a tool designed for a different job. Once I got honest about who my clients actually are and where they spend their time online, I stopped hemorrhaging hours into platforms that would never convert for my specific business model.

July 13, 2026

Video Tutorials

How to Read a Photography Brief Like a Pro (And Why Getting It Wrong Will Cost You Clients)

Early in my studio career, I treated client direction as a loose suggestion. A client would say “clean, minimal, bright” and I’d show up with my own interpretation, proud of my creative spin. I lost a $5,000 client because of exactly that kind of thinking. Not because my photos were bad. Because they weren’t what was asked for. That lesson cost me real money and taught me something no photography course had spelled out clearly: in commercial work, your job is execution first, creativity second.

July 11, 2026

Video Tutorials

How to Actually Price Your Photography (A Framework That Starts With the Numbers, Not Your Gut)

I grew up watching my parents run a photography business out of our garage in Hialeah. They were talented. Seriously talented. But they never raised their prices, not once in over a decade, because they were afraid of losing clients. By the time I was old enough to understand what was happening, they were exhausted, underpaid, and one bad season away from closing. That experience is exactly why pricing is the first thing I talk about with every photographer who comes to me for business coaching, and it’s why a tutorial like this one stopped me mid-scroll.

July 5, 2026

Video Tutorials

The Photography Marketing Playbook That Actually Reflects How Clients Book Today

I spent most of last quarter wondering why my inquiry rate had gone flat. My work hadn’t changed. My pricing was competitive. My Instagram was consistent. But the pipeline felt thin in a way I couldn’t explain by season alone. I knew I needed to stop guessing and start looking at my marketing with fresh eyes. That’s exactly what pushed me to sit down with James Patrick’s session on CreativeLive, where he rebuilds the photography marketing playbook from the ground up.

June 30, 2026