Video Tutorials
Stop Telling Potential Clients Their Photos Are Bad (Do This Instead)
I track almost everything in my studio, open rates on inquiry emails, conversion percentages from consultations, even how many times a client references their previous photographer before booking. So when I noticed that my cold outreach emails were getting ignored at an embarrassing rate early in my business, I dug into the data. The problem wasn’t my portfolio. It was my pitch. I was leading with what potential clients were doing wrong instead of what I could do right, and it was costing me bookings before I even got a reply.
