Your Portfolio Is Costing You Clients — Here's How to Fix It in a Weekend
Last year I reviewed my inquiry form responses from the previous 12 months and found something that should have embarrassed me. Nearly 40% of the people who reached out mentioned pricing as their reason for not booking. Not “I went with someone else.” Not “the timing didn’t work out.” Pricing. Which told me they were never my client to begin with, and my portfolio was inviting them in anyway. A portfolio isn’t just a gallery of your best work.