Photography Website

Video Tutorials

What Tony & Chelsea's Portfolio Reviews Taught Me About Why Photographers Lose Clients Before They Even Say Hello

I have a 47-item client experience checklist. I built it after years of watching small details cost photographers real money, including myself early on. So when I sat down to watch the third installment of Tony and Chelsea Northrup’s portfolio review series, I was nodding along within the first two minutes. Not because they were saying anything shocking, but because they were naming the exact friction points that make potential clients quietly close a browser tab and move on.

July 31, 2026

Video Tutorials

How to Build a Photography Portfolio Website That Actually Books Clients (Using Squarespace)

I used to have a portfolio website that I was genuinely embarrassed to hand out. The images were fine. The layout was a disaster. Photos from three different genres were crammed together, the business name was some forgettable combination of words I’d thought sounded artistic at 24, and the navigation made no sense to anyone who wasn’t me. I was losing clients before they ever contacted me, and I knew it.

July 31, 2026

Video Tutorials

What Your Photography Portfolio Is Secretly Telling Clients (And How to Fix It)

Every few months I sit down and audit my own studio website the way a stranger would see it. Not as someone who knows what the work took, or what the light was doing that morning, or how long I spent getting that kid to actually smile. As someone who landed on the page with zero context and maybe thirty seconds of patience. It is uncomfortable every time, and every time I find something that needs to go.

July 29, 2026

Video Tutorials

What 7 Portfolio Reviews Taught Me About the Mistakes Photographers Keep Making

I review a lot of photographer websites. It’s basically a professional hazard at this point. I have a client experience checklist I’ve refined over years of running my portrait studio in Miami, and one of the first things on that list is: “Would a stranger trust this website enough to hand over a deposit?” You’d be surprised how many gorgeous portfolios fail that single test. Too much text. No clear contact path.

July 21, 2026

Video Tutorials

Is Your Photography Website Actually Winning You Clients? Here's How to Find Out

Every quarter, I pull up my studio website the way a potential client would: fresh browser, no cache, no familiarity. I set a timer for thirty seconds and just scroll. It’s uncomfortable. More than once I’ve caught something that made me cringe, a gallery that hadn’t been updated in eight months, a contact button that was too buried to find quickly. That habit has probably saved me more clients than any ad I’ve ever run.

July 16, 2026

Video Tutorials

Why I Ditched My Custom Photography Website (And What I Use Instead)

Your photography website is not a nice-to-have. It is your storefront, your first impression, and often the deciding factor for a client choosing between you and the competitor down the street. I learned this the hard way after spending years pouring money into a custom-built site that I couldn’t update without emailing a developer, waiting a week, and paying a revision fee. By the time my new work made it online, it felt stale.

July 10, 2026

News

Is Your Photography Website Actually Losing You Business? Here's What's Really Happening

Is Your Photography Website Actually Losing You Business? Here’s What’s Really Happening I’ve been analyzing photography websites for years, and I keep noticing the same pattern: talented photographers with stunning portfolios that somehow aren’t translating into bookings. The culprit? It’s almost never the quality of their work. It’s almost always the website itself. Here’s what I’m seeing in the field right now: photographers are unknowingly sabotaging their own businesses with choices that seem minor but have major financial consequences.

February 9, 2026