The 3 Stages Every Photography Business Goes Through (And How to Stop Getting Stuck in Stage One)
I grew up watching my parents run a photography business on pure talent and zero pricing strategy. They were brilliant with a camera and terrible at charging what their work was worth. By the time I took over my own studio, I was determined not to repeat the pattern, but I still spent my first two years doing exactly what they did: undercharging, overdelivering, and calling it a business. What I was actually running was an expensive creative hobby with a PayPal account.