Get Free Tips

Video Tutorials

How to Price Your Photography the Right Way: A Step-by-Step Breakdown
Video Tutorials

How to Price Your Photography the Right Way: A Step-by-Step Breakdown

Pricing is the conversation most photographers avoid until it becomes a crisis. I know because I lived it. Watching my parents run their photography business on gut feeling and goodwill, never raising their rates, working themselves into the ground for margins that barely kept the lights on, taught me one thing early: creative talent alone does not build a sustainable business. Pricing strategy does. So when I came across this Jessica Kobeissi tutorial on pricing your photography, I immediately sent it to three photographers in my network.

Starting a Photography Business Without Quitting Your Day Job (And the Camera Question You're Overthinking)
Video Tutorials

Starting a Photography Business Without Quitting Your Day Job (And the Camera Question You're Overthinking)

I get some version of this question at least twice a week in my studio inbox: “Nicole, I have a full-time job and I want to start shooting professionally — where do I even begin?” Most people asking that question are also tangled up in gear anxiety, wondering if their camera is holding them back, and second-guessing whether they can build any kind of audience or income without going all-in immediately.

The Not Yet Rule: How to Leave Your Day Job for Photography Without Torching Your Finances
Video Tutorials

The Not Yet Rule: How to Leave Your Day Job for Photography Without Torching Your Finances

I have a client who shot weddings on weekends for three years while working a full-time marketing job. She kept telling me she was “almost ready” to go full-time. Then one slow January, she got frustrated, rage-quit her job, and spent the next eight months burning through savings while she scrambled to fill her calendar. She made it work eventually, but the stress nearly pushed her out of photography entirely. What she needed wasn’t more courage.

How to Reopen Your Photography Business After a Shutdown (Without Underselling Yourself)
Video Tutorials

How to Reopen Your Photography Business After a Shutdown (Without Underselling Yourself)

When my studio went dark for weeks, the silence was loud. No bookings coming in, no shoots on the calendar, and a very patient but increasingly curious husband asking whether I had a plan. What I did have was time, and I used a chunk of it watching every piece of business education I could find. The tutorial that hit hardest was a live coaching session from Sue Bryce through The Portrait System, specifically built for photographers figuring out how to reopen and re-engage without blowing up everything they had built.

Stop Waiting for Clients to Find You: A Photographer's Guide to the Core 4 Outreach System
Video Tutorials

Stop Waiting for Clients to Find You: A Photographer's Guide to the Core 4 Outreach System

I ran my portrait studio for almost two years before I admitted I had a client flow problem. Not a talent problem. Not a pricing problem. A pipeline problem. I was posting consistently on Instagram, crossing my fingers, and wondering why some months were feast and others were pure famine. The uncomfortable truth was that I had never built a real system for finding clients. I was just hoping they would show up, and hope is not a strategy.

How to Stop Winging Your Photography Business (and Actually Build One in 2022)
Video Tutorials

How to Stop Winging Your Photography Business (and Actually Build One in 2022)

I lost a $5,000 client once because of a sloppy contract. No payment terms, no cancellation clause, nothing that would hold up if someone decided to walk. That experience cost me more than money. It cost me the confidence that I had any idea what I was doing on the business side. The photography was solid. The infrastructure around it was held together with good intentions and wishful thinking. That’s why when The Portrait System dropped their 2022 overview video, I watched it twice.

Stop Underselling: 7 Traits of a Photography Offer Clients Actually Want to Buy
Video Tutorials

Stop Underselling: 7 Traits of a Photography Offer Clients Actually Want to Buy

I grew up watching my parents price their photography work like an apology. They were talented. Their clients loved them. But every time someone pushed back on a quote, my parents folded, discounted, and hoped for the best. They never connected the dots between what they were charging and what they were actually delivering. That pattern stuck with me until I finally built a framework for my own studio that made pricing feel like a conversation instead of a confession.

Two Lighting Setups That Will Elevate Your Business Portraits (And Win You Better Clients)
Video Tutorials

Two Lighting Setups That Will Elevate Your Business Portraits (And Win You Better Clients)

Business portrait clients are not the most forgiving. They show up with a specific idea of how they want to look, a tight schedule, and zero patience for you figuring things out on the fly. Early in my studio career, I was winging my lighting more than I’d like to admit. I had one setup I felt comfortable with, and I bent every client into it whether it suited them or not.

The Business Case for Showing Up Happy: What Daniel Norton Taught Me About Attitude as a Marketing Strategy
Video Tutorials

The Business Case for Showing Up Happy: What Daniel Norton Taught Me About Attitude as a Marketing Strategy

There’s a version of me from about four years ago who would have rolled her eyes at a video titled “Work Happy.” I was deep in spreadsheets, obsessing over booking rates and average sale values, convinced that hustle and systems were the only levers worth pulling. Mindset content felt soft. Unquantifiable. But I kept noticing something in my own data: my highest-revenue months weren’t just the ones where I’d run a promotion or updated my pricing.

How to Actually Keep Your Photography Business Running When Life Refuses to Cooperate
Video Tutorials

How to Actually Keep Your Photography Business Running When Life Refuses to Cooperate

There is a version of running a photography business that looks clean on Instagram. You shoot, you edit, you invoice, you repeat. Then real life shows up. A kid gets sick. A second job drains your evenings. A financial crisis reshapes your client base overnight. I have watched more talented photographers walk away from their businesses not because they lacked skill, but because they never built the structural habits to keep things moving when circumstances got messy.

Why Photographers Undercharge (And the Mindset Shift That Finally Fixed It for Me)
Video Tutorials

Why Photographers Undercharge (And the Mindset Shift That Finally Fixed It for Me)

I watched my parents run a photography business for years without raising their prices. Not once. Clients loved them, the work was strong, and they stayed broke anyway. It took me a long time to understand that the problem wasn’t the market or the competition. It was that they never fully believed the work was worth more. That belief bled into every conversation, every quote, every time a client pushed back and they folded.

How to Actually Price Your Photography (A Framework That Starts With the Numbers, Not Your Gut)
Video Tutorials

How to Actually Price Your Photography (A Framework That Starts With the Numbers, Not Your Gut)

I grew up watching my parents run a photography business out of our garage in Hialeah. They were talented. Seriously talented. But they never raised their prices, not once in over a decade, because they were afraid of losing clients. By the time I was old enough to understand what was happening, they were exhausted, underpaid, and one bad season away from closing. That experience is exactly why pricing is the first thing I talk about with every photographer who comes to me for business coaching, and it’s why a tutorial like this one stopped me mid-scroll.