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Photography Business

Why Your Photography Website Is Invisible (And the Local SEO Fix That Actually Books Clients)
Marketing

Why Your Photography Website Is Invisible (And the Local SEO Fix That Actually Books Clients)

I used to think having a beautiful website was enough. I spent real money on it, somewhere around $3,400 with a designer, and I watched it sit there looking gorgeous and doing absolutely nothing. No inquiries from strangers. No organic traffic worth mentioning. Just compliments from people who already knew me. It took me embarrassingly long to understand that a website is not a marketing strategy. It is real estate. And just like real estate, location is everything.

What Your Photography Business Owes the IRS (And How to Keep More of What You Earn)
Business & Finance

What Your Photography Business Owes the IRS (And How to Keep More of What You Earn)

Every January, I pull up my accounting software and run the same report. Revenue, expenses, net profit, tax liability. I’ve been doing this for years, and I still find photographers in my workshops who have never once looked at that last number before April. They’re shocked when they owe $4,000 or $6,000 to the IRS with two weeks’ notice and nothing set aside to cover it. That’s not a tax problem.

The Offline Marketing Paradox: What Photographers Can Learn From Going Unplugged
News

The Offline Marketing Paradox: What Photographers Can Learn From Going Unplugged

The Offline Marketing Trend Taking Over I’ve been watching a fascinating shift in how brands communicate with audiences lately—and it’s happening in the most unexpected way. Major artists and companies are launching “internet-free” campaigns, creating buzz entirely through unconventional offline channels while the internet obsesses over the fact that they’re not online. It’s a clever paradox, and it’s worth paying attention to if you’re running a photography business. Why Authenticity Sells (Even When It’s Manufactured) Here’s what I’m noticing: consumers are tired.

Why Google Can't Find Your Photography Business (And the Fix Takes 30 Minutes)
Business & Marketing

Why Google Can't Find Your Photography Business (And the Fix Takes 30 Minutes)

Last year I audited the website of a photographer whose work made me genuinely stop scrolling. Sharp images, beautiful client relationships, clear pricing. She was doing everything right in the studio and almost nothing right online. Her homepage title tag read “Welcome to My Website.” She had no location mentioned anywhere in her copy. Google had no idea she existed, let alone that she was the best family photographer in her city.

Body Language: Your Secret Weapon for Growing Your Photography Business
News

Body Language: Your Secret Weapon for Growing Your Photography Business

I’ve spent years watching photographers struggle with the same challenges: underpricing their work, losing potential clients at networking events, and misreading what their customers actually need. The common thread? Most miss the power of body language entirely. Here’s what I’ve learned: your ability to read and project confidence through nonverbal communication directly impacts your bottom line. This isn’t soft skill fluff—it’s a measurable business advantage. Command Premium Pricing Through Presence When you walk into a client meeting with poor posture, avoiding eye contact, or fidgeting, you’re already negotiating against yourself.

From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business
Video Tutorials

From Freelancer Brain to CEO Moves: What Jaren Collins Taught Me About Scaling a Photography Business

I’ve been running my portrait studio long enough to know the difference between being busy and actually building something. For a while, I was very, very busy. Fully booked calendar, constant client inquiries, always shooting. But when my accountant husband sat me down and walked me through where the revenue was actually coming from, we realized that my most exhausting work was not my most profitable. The corporate and event clients I’d been quietly taking on here and there were outperforming my bread-and-butter portrait sessions by a wide margin, and I hadn’t built a single real system around them.

How to Build a $2,000 Photography Coaching Offer That Actually Sells
Video Tutorials

How to Build a $2,000 Photography Coaching Offer That Actually Sells

I grew up watching my parents undercharge for their photography work. Same quality, same hours, same heart poured into every session. But they never raised their prices, never packaged their expertise, and eventually had to close the studio. That lesson has followed me into every business decision I’ve made since. So when I came across a tutorial that showed exactly how another photographer built and priced a $2,000 coaching offer, I sat down with a notebook and didn’t move until I’d written out every piece of it.

Why Your Instagram Isn't Booking Clients (And the Posting Schedule That Actually Fixed Mine)
Marketing

Why Your Instagram Isn't Booking Clients (And the Posting Schedule That Actually Fixed Mine)

Last January, I pulled up my Instagram analytics and stared at a number that should have embarrassed me: 4,200 followers, a 4.8% engagement rate on every post, and exactly two client inquiries traced back to the platform in the previous 90 days. I was posting consistently. The work looked good. And almost none of it was converting. The problem wasn’t my photography. The problem was that I was treating Instagram like a portfolio site instead of a sales channel.

How Running Photography Workshops Added $18,000 to My Studio Revenue Last Year
Business Strategy

How Running Photography Workshops Added $18,000 to My Studio Revenue Last Year

Last January, I had eleven photographers sitting in my studio in Miami, each of whom paid $350 to spend a Saturday learning how to price their portrait packages. By 2 p.m., two of them had texted clients to raise their prices before they even got home. I made more that day than I used to make in a full week of shooting. That wasn’t luck. It was the result of about six months of treating workshops as a real revenue line, not a side hustle or a favor to the photography community.

The Real Reason Your Photography Business Isn't Growing (And What to Do About It)
News

The Real Reason Your Photography Business Isn't Growing (And What to Do About It)

I’ve spent years watching photographers launch their businesses with genuine passion and solid technical skills, only to watch them disappear within 18 months. The pattern is so consistent it’s almost predictable—and it has nothing to do with talent. Talent Isn’t the Problem Here’s what I’ve learned: the photography market isn’t oversaturated with skilled professionals. It’s oversaturated with photographers who didn’t plan to be in business. There’s a massive difference. Every month, hundreds of talented creatives buy cameras and set up websites believing that quality work sells itself.

Why Your Photography Pricing Is Keeping You Broke (And How to Fix It With Real Numbers)
Business Strategy

Why Your Photography Pricing Is Keeping You Broke (And How to Fix It With Real Numbers)

I grew up watching my parents shoot weddings every weekend for fifteen years. They were talented, booked solid, and perpetually stressed about money. The reason wasn’t a slow market or bad clients. It was that they raised their prices exactly twice in a decade and a half, and both times they waited until they were already behind on bills to do it. By the time they finally closed the studio, they were charging 2003 rates in 2018.

From Corporate Job to Creative Empire: What Meg Loeks Gets Right About Building a Photography Business
Video Tutorials

From Corporate Job to Creative Empire: What Meg Loeks Gets Right About Building a Photography Business

I had a conversation with a new client last month that stopped me cold. She had found me through Instagram, loved my work, booked a session, and then during our consultation said, “I almost went with someone else because her captions felt more personal.” Not her portfolio. Her captions. That comment sent me back to every piece of content I’d been putting out and made me ask a hard question: am I building an audience, or just posting pretty pictures?