Get Free Tips

Photography Business

Why Google Can't Find Your Photography Business (And the Fix Takes Less Than an Hour)
Business Strategy

Why Google Can't Find Your Photography Business (And the Fix Takes Less Than an Hour)

I run a portrait studio in Miami. I also teach business skills to photographers full-time. So I talk to a lot of photographers who are genuinely talented, charging reasonable rates, and completely invisible on Google. They’ve posted on Instagram every day for two years. They have a beautiful website. And they are still not showing up when someone in their city searches “family photographer near me.” The problem is almost never their work.

The $5,000 Lesson That Made Me Obsessive About Photography Contracts
Business

The $5,000 Lesson That Made Me Obsessive About Photography Contracts

I once lost a $5,000 client because my contract was sloppy. Not nonexistent. Sloppy. I had a contract, and it still cost me. The client disputed the number of edited images they were owed, claimed I’d promised same-week delivery during our consultation call, and wanted a full reshoot at no charge because the location “wasn’t what they envisioned.” None of those things were spelled out in my agreement. I had no ground to stand on.

The $5,000 Mistake That Made Me Take Contracts Seriously
Business

The $5,000 Mistake That Made Me Take Contracts Seriously

I lost a $5,000 client because of a sloppy contract. Not because the work was bad. Not because the client was unreasonable. Because I hadn’t written down what “delivery” actually meant, and we each had a completely different definition in our heads. She expected a full album, wall art, and a second shoot date. I thought I was handing over a USB drive with edited files. We were both wrong, and we were both right, and neither of us had anything in writing to settle it.

Why Your Photography Website Is Invisible (And the Exact SEO Fixes That Changed My Studio's Revenue)
Business & Marketing

Why Your Photography Website Is Invisible (And the Exact SEO Fixes That Changed My Studio's Revenue)

Last January I pulled up Google Analytics for my studio and stared at the traffic numbers for an embarrassing amount of time. My site was getting 214 visitors a month. My booking rate from the website was around 3%. That meant roughly six potential inquiries a month, of which maybe two converted. For a business doing $180,000 in annual revenue, almost none of that was coming from search. It was all referrals.

Why Most Photography Clients Ghost After the Gallery (And How I Fixed It)
Business Strategy

Why Most Photography Clients Ghost After the Gallery (And How I Fixed It)

I lost a $5,000 client because my contract didn’t specify the delivery timeline. She assumed she’d have her gallery in two weeks. I assumed three to four. When week three rolled around and she hadn’t heard from me, she filed a dispute with her credit card company. I eventually kept most of the money, but I lost the client, her referrals, and about 40 hours of my life dealing with the fallout.

Why Your Photography Pricing Is Keeping You Broke (And What to Fix First)
Business Strategy

Why Your Photography Pricing Is Keeping You Broke (And What to Fix First)

I grew up watching my parents run a photography studio in the ’90s. They were talented, they were busy, and they were always broke. Not because they lacked clients, not because they lacked skill. Because they charged $150 for a session in 1994 and they were still charging $175 for it in 2008. Every time I asked my mom why she didn’t raise prices, she said the same thing: “I don’t want to scare people away.

Why Your Photography Pricing Is Keeping You Broke (And How to Fix It With Real Numbers)
Business Strategy

Why Your Photography Pricing Is Keeping You Broke (And How to Fix It With Real Numbers)

I grew up watching my parents run a photography studio out of our garage in Hialeah. They were talented. Clients loved them. And they were always, always broke. Not because business was slow — because they charged $150 for sessions in 2008 and were still charging $150 for sessions in 2019. Every time I suggested raising prices, my mom would say, “We don’t want to scare people away.” They weren’t scared of losing clients.

Your Portfolio Is Losing You Clients (Here's the Exact Fix)
Business Strategy

Your Portfolio Is Losing You Clients (Here's the Exact Fix)

The Portfolio That Looked Impressive and Booked Nobody A few years ago, I had 47 images on my studio website. I know it was 47 because I track everything. Open rates, inquiry conversion, average session value, all of it. And for three months, my inquiry form was basically silent. The work was good. I knew it was good. But I was getting maybe two inquiries a month, and neither of them booked.

Why Chinese Camera Phone Makers Are Winning the Mobile Photography Game
News

Why Chinese Camera Phone Makers Are Winning the Mobile Photography Game

The Camera Phone Landscape Is Shifting I’ve been watching the mobile photography market closely, and what I’m seeing is a fundamental power shift. For years, we’ve accepted that Apple, Google, and Samsung held the crown for smartphone camera technology. Their marketing budgets are enormous, their brand recognition unmatched. But here’s what’s actually happening: Chinese manufacturers are producing objectively superior camera phones—and photographers are finally taking notice. This matters to your photography business more than you might think.

Why Most Photography Clients Ghost You After the First Inquiry (And How to Fix It)
Business

Why Most Photography Clients Ghost You After the First Inquiry (And How to Fix It)

I used to lose about 40% of my inquiries between the first email and the signed contract. I know that number because I track everything, and watching it sit there in my spreadsheet month after month was maddening. These were warm leads, people who had already found me, liked my work enough to reach out, and then just… disappeared. It wasn’t a marketing problem. It was a pipeline problem, and I didn’t see it until I mapped out every single touchpoint a potential client experienced from inquiry to booking.

Why Your Photography Instagram Isn't Booking Clients (And the Fix That Took Me 90 Days)
Marketing

Why Your Photography Instagram Isn't Booking Clients (And the Fix That Took Me 90 Days)

I used to post stunning images every single day and wonder why my inquiry form was silent. My work was good. My editing was consistent. My aesthetic was dialed in. But I had confused “performing well on social media” with “marketing my business,” and those two things are not the same thing. The hard truth is that likes do not pay your rent. Saves do not fill your calendar. And follower counts, unless you’re selling a course or a preset pack, are mostly vanity metrics.

The $5,000 Lesson: What a Bad Contract Cost Me and How I Fixed It
Business

The $5,000 Lesson: What a Bad Contract Cost Me and How I Fixed It

The Job That Disappeared Without a Trace A few years into running my studio, I booked what felt like a dream client. Corporate headshots, 22 people, full-day shoot in downtown Miami. The agreement was loose, a back-and-forth email thread with vague language about “final images” and a “reasonable turnaround.” I was excited. I didn’t slow down. Two weeks after the shoot, they disputed the number of edited images included. Then they pushed back on the licensing terms I thought we’d agreed on.