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From Corporate Job to Creative Empire: What Meg Loeks Gets Right About Building a Photography Business
I had a conversation with a new client last month that stopped me cold. She had found me through Instagram, loved my work, booked a session, and then during our consultation said, “I almost went with someone else because her captions felt more personal.” Not her portfolio. Her captions. That comment sent me back to every piece of content I’d been putting out and made me ask a hard question: am I building an audience, or just posting pretty pictures?